In 2018, two London College of Fashion graduates, 7ince and Xue Shan, returned to China and launched CFIERCE. The name is a compound: “C” for cute, “Fierce” for intensity. Their ambition was simple: design clothes they actually wanted to wear. The label draws equally from Japanese anime and British punk, filtered through the visual grammar of early-2000s internet culture. Within a few years, CFIERCE had built a large community following and caught the attention of K-pop stylists dressing acts like NewJeans and Blackpink’s Lisa.

CFIERCE lives between Harajuku layering and Y2K nostalgia. The graphics are dense: angels, rabbits, cats, butterflies, rendered in a style somewhere between sticker-book illustration and punk-zine collage. Rhinestones, distressed fabrics, and layered construction recur across seasons. Every piece is loud, but there’s a consistent visual language running through it all. And there’s a recognizable CFIERCE silhouette (oversized hoodies, cropped vests, pleated skirts with unexpected structural details) that holds the collections together even as individual prints shift from season to season.

The catalog spans hoodies, graphic tees, layered vests, skirts, sweatpants, dresses, and a deep accessories line including bags, hats, hooded scarves, chokers, and belts. Recent collections have organized around recurring character motifs: an angel figure across fleece jackets, trousers, and hooded scarves in AW24; a series of cat and dog prints running through SS25 polo shirts, tank tops, and denim. Accessories hold their own. The Punk Rabbit Hooded Scarf and Butterfly Backpack have become signature pieces, and the crystal-embellished necklaces and winged caps work as entry points for customers who want the aesthetic without committing to a full outfit.