Our Brands

SHUSHU/TONG Shanghai — Since 2015 Liushu Lei and Yutong Jiang met as undergraduates at Shanghai’s Donghua University, bonded over their shared obsession with the anime “Nana,” and went on to...

OLDORDER China — Since 2019 OLDORDER launched in 2019 with a narrow thesis: China’s streetwear scene had plenty of graphic tees and hoodies, but no homegrown sneaker brand building original...

MEDM Chengdu — Since 2018 Ding Zhen, better known as KnowKnow of the Chengdu rap group Higher Brothers, launched MEDM in 2018. He named it after what would become his...

FaxCopyExpress Shanghai — Since 2020 The name is the thesis. Fax, copy, express: the mechanical reproduction of the same document, over and over, with diminishing fidelity each time. Lia Liao...

CFIERCE China — Since 2018 In 2018, two London College of Fashion graduates, 7ince and Xue Shan, returned to China and launched CFIERCE. The name is a compound: “C” for...

Blind No Plan Wuhan, China — Since 2017 In 2017, its founder Leo started a clothing label with no business plan, no predetermined aesthetic, and no five-year roadmap. He called...

Blackhead Shanghai — Since 2012 BLACKHEAD began in a Shanghai studio in 2012. Its founder, jewelry designer Liu Yu (known simply as “BLACK”), wanted accessories that made a statement. Where...

Biggold Studio China — Since 2017 BIGGOLD STUDIO launched around 2017 with a single fixation: the jersey. Not the game-day kind, but the jersey as a fashion object. The piping,...

BeerBro Guangzhou, China BeerBro comes out of Guangzhou’s Dongshankou district, a neighborhood where century-old red-brick villas have been quietly repurposed into boutiques, cafés, and concept stores that now define the...

Ariseism China — Since 2022 ARISEISM started in 2022 with the concept of “ASIAN GIRL” as its foundation. The idea was simple: build a platform for the aesthetics, subcultures, and...

MASONPRINCE Shenzhen — Since 2014 Three siblings from Shenzhen built what they call a “classless fashion collective.” Founded by Qiusen, Qiumu, and Qiulin Zhou, MASONPRINCE rejects the premise that clothes...